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High tech/biotech PR guy...wait, where are you going??


The Gettysburg Address is 272 words long...

The front page story in the Marketplace section of today's Wall Street Journal (I am still allowed to read that, even though I have a blog, right??) looks at dilemma bloggers face during the vacation season. post or not to post?

Although I'm new to this blogging game, I've felt guilty for failing to post in the last few weeks, owing to prep for, taking of and catching up from vacation. (Hell, forget posting, I'm intimidated by my unread feeds in Bloglines right now...) Worse, I've been struggling to figure out how to re-engage. Is it more important to get my post up, get through my blogline feeds, engage in the Google discussion group on the social media press release, catch up on Rocketboom?


I'm all for this new media thing, but even with my toe barely in the water, I can already see the risk of irrelevance driven by information overload and an inability to separate the wheat from the chaff. After all, are RSS readers really that different from "push" technology? (Please do let me know what Pointcast channels you are still subscribed to.)

This is not an attack on blogs, podcasts, wikis, etc. It's more a call to action to make sure we are using them (and viewing them) as means to an end - whether it's selling more product, advocating for a social issue or figuring out what movie to drop 10 bucks on.

The value is in the content and the connections with like-minded people (meaning people who care about the same things, not necessarily share the same opinios on them). Yes, we must remain engaged, but posting for posting's sake doesn't necessarily do anything to further the discussion.

UPDATE: Maybe I should have scrolled through those RSS feeds first, after all...looks like Mike Manual is of a similar mind.


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