I don't wanna be lonely no more

YouTube's Lonelygirl15 has been exposed as a hoax! (Insert gasp, quickly use hand to cover open mouth.)

While it's possible that this does represent the future of brand marketing, until I get an explanation as to the point of the whole thing, I'm finding myself more annoyed than intrigued. (To be fair, I have a cold and am terribly cranky when I'm sick.)

That said, I am impressed by Matt Foremski's work to actually confirm the hunch I (and many others, I'm sure) had about this.